Best Light Communication

Web design and writing for small businesses and non-profits

Helping small businesses and non-profits to communicate effectively, since 1999.

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Get Help Sending Out Updates (Social Media)

There can be real value in using social media marketing to reach out to your audience with occasional updates about your small business. I'll help you pick the best option for you.

Social media marketing for small businesses and non-profits

Start with one

If you'd like to start trying social media marketing but you're a bit overwhelmed by all of the options available to you and all of the social media jargon and advice available online, the best advice I can give you is: start with just one. Ideally, you should pick the one that you think most of your customers are already using. Are they likely to be Facebook users? Or Twitter? LinkedIn? Instagram? YouTube? Or something else?

I'll set up your account(s) for you

Whichever one you pick, I can help you get started with it. I will:

  1. Set up your company's Twitter or Facebook or LinkedIn or Pinterest (or other) account for you. This includes setting up your login, and also designing your company page on that platform.
  2. Help you compose and send out your first few updates on that platform, whether it's your first few tweets or posts or status updates.
  3. Prepare a "how to" video for you to give you a tour of your account and how to use it.
  4. Add your social media account link(s) to your website.

You can grow into it

Like any other type of marketing, you can decide to increase or decrease the amount of time you spend on social media, depending on whether it's having a positive impact on your business or not. Not all small businesses benefit from all types of social media efforts. If you find that sticking with one single account and using it to send updates out to your followers works for you, that's great! On the other hand, if having multiple accounts increases your exposure and helps you reach your business goals faster, then it's worth your time to send updates out on multiple social media platforms. There are tools that I can recommend to help you do that efficiently.

Contact me for help

If you'd like some advice or help with social media marketing for your small business, please contact me and I'll be happy to help you learn more about it and start using it to your benefit.

Contact me for help with your social media marketing

About Best Light Communication

Best Light Communication logoMy name is Frank Herr, and Best Light is my freelance web design business. I love helping small businesses and not-for-profit organizations to craft and deliver their messages effectively and affordably. To reach me, call me toll-free at 1-855-653-9925, or use my Contact form. I look forward to hearing from you!

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