Get Help Setting Up a Newsletter or Blog
Looking for the best way to send regular announcements out to your customers? Social media is great, but if you're running a small business and you don't have much time to send out updates, you may want to start with an email newsletter or a blog.
The benefit of sending out regular updates
Once you've got an attractive and informative website, and you've optimized it for search engines, you're in good shape to impress anyone who finds you and visits you online. But what about keeping your customers informed about new products, services, and changes to your business? What about reminding them regularly that you're still around and still interested in their business?
In short, in addition to having a website, you also need a way to send information out, in order to stay in the minds of your customers. Whether that's by email or by posting your updates online, it's great to have a means by which your clients can receive or find the latest news from your small business.
Consider starting with a newsletter or a blog
Many companies turn to social media for this purpose, and that could be a great strategy for you as well. But if you don't have a lot of time to devote to maintaining any social media accounts right now, you may want to consider starting with an email newsletter and/or a blog to send your updates out. Email marketing remains a very effective communication tool, especially for small businesses. And having a blog on your website will not only give you an ongoing platform for demonstrating your expertise and helpfulness, it can also greatly benefit you from an SEO perspective.
I'll help you set up your newsletter
If you like the idea of sending out a newsletter to your customers but you're not sure how to do it, let me know what you have in mind and I'll recommend the best options for your small business. There are a number of great email companies to choose from, depending on your budget and the size of your mailing list.
To help you set it up, I will:
- Recommend the best email platforms for you to choose from
- Help you set up your account on the platform you choose
- Design your newsletter template
- Help you import your mailing list
- Help you choose and implement ways to grow your mailing list
- Help you create, test, and send out your first newsletter
- Help you write or edit your newsletters
I'll help you set up your blog
As mentioned above, the advantage of having a blog on your website is that it builds more and more content on your site, which your customers will appreciate, and search engines will reward with higher search result rankings. If you're eager to write new updates or articles about your small business on a regular basis - even just once a month, or once every few months - then it's definitely worth adding a blog area to your website. You can even combine it with an email newsletter to let people know whenever you've posted something new on your blog.