Get Help with Your Written Content

I'll help you find the words that express your message clearly and eloquently.

Best Light’s writing services are provided by me, Frank Herr. I have over 30 years of experience helping a wide variety of businesses and not-for-profit organizations to craft their messages and connect more effectively with their readers.

On their behalf, I've written website copy, corporate profiles, video scripts, software documentation, mission statements, company slogans, brochures, product sheets, news releases, case studies, newsletters, blog posts, ad copy, direct mail copy, and even a promotional children’s book. Links to a few examples of my work are given below.

In every piece that I write, I strive first and foremost for clarity. In my opinion, great writing should both demonstrate and foster clear thinking. It should also get out of the way: the best copywriting calls attention to the subject or message, not to itself.