This post is for: small business owners who aren’t sure where to start with their digital marketing options Since 1985, I’ve had the good fortune to be the one-person marketing/creative department for a number of small businesses and not-for-profit organizations. All of them needed to get their important messages out to their target audiences, and relied […]
Digital Marketing Tips
These are the Best Light blog posts that offer helpful tips to small businesses and not-for-profit organizations on the topic of digital marketing.
Make your videos “look” more professional with better audio
This post is for: anyone filming their own videos for their website Lots of cameras and phones can now film high definition video, so you might decide to make your own videos for your company’s website or YouTube channel. That’s great, and you can get professional-looking results if you pay close attention to certain aspects […]
It’s worth learning how to access Google Analytics for your website
This post is for: small business owners who want to learn how to access Google Analytics to gain insights into the popularity and effectiveness of their websites. Most of Best Light’s customers aren’t interested in learning how to make and manage their own websites, which is why they hire us. For most small business owners, that makes sense – you’re far too busy […]
For interview-style videos, you want that great blurred background look
This post is for: small business owners who post interview-style videos online. Want your interview-style videos to look more professional? If so, have you ever analysed what makes close-ups of actors look so great on television and in movies? Of course, the amazing lighting and the thousands of dollars of state-of-the art filming equipment has a lot […]
3 ways to put non-actors and shy people at ease in front of the video camera
This post is for: businesses and organizations who want to make videos using their own people in front of the camera Because video is so popular on the web now, and such an effective way to get your message across, more and more business owners and company representatives are being called upon to speak in front […]
How to wade into Twitter slowly
This post is for: business owners (and others) who are curious about Twitter, but don’t know where to start Being a guy of a certain age, as well as a guy who spends a lot of time sorting through all the hype and nonsense that some people call “marketing”, I’m often pretty skeptical, and sometimes downright curmudgeonly, about […]
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