Best Light Communication

Web design and writing for small businesses and non-profits

Helping small businesses and non-profits to communicate effectively, since 1999.

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Digital Marketing Tips

These are the Best Light blog posts that offer helpful tips to small businesses and not-for-profit organizations on the topic of digital marketing.

Digital marketing essentials for small businesses

February 26, 2018 By Frank Herr

This post is for: small business owners who aren’t sure where to start with their digital marketing options Since 1985, I’ve had the good fortune to be the one-person marketing/creative department for a number of small businesses and not-for-profit organizations. All of them needed to get their important messages out to their target audiences, and relied […]

Filed Under: Digital Marketing Tips

Make your videos “look” more professional with better audio

May 8, 2017 By Frank Herr

This post is for: anyone filming their own videos for their website Lots of cameras and phones can now film high definition video, so you might decide to make your own videos for your company’s website or YouTube channel. That’s great, and you can get professional-looking results if you pay close attention to certain aspects […]

Filed Under: Digital Marketing Tips

For interview-style videos, you want that great blurred background look

June 5, 2014 By Frank Herr

This post is for: small business owners who post interview-style videos online. Want your interview-style videos to look more professional? If so, have you ever analysed what makes close-ups of actors look so great on television and in movies? Of course, the amazing lighting and the thousands of dollars of state-of-the art filming equipment has a lot […]

Filed Under: Digital Marketing Tips

3 ways to put non-actors and shy people at ease in front of the video camera

April 28, 2014 By Frank Herr

This post is for: businesses and organizations who want to make videos using their own people in front of the camera Because video is so popular on the web now, and such an effective way to get your message across, more and more business owners and company representatives are being called upon to speak in front […]

Filed Under: Digital Marketing Tips

How to wade into Twitter slowly

April 26, 2014 By Frank Herr

Social media

This post is for: business owners (and others) who are curious about Twitter, but don’t know where to start Being a guy of a certain age, as well as a guy who spends a lot of time sorting through all the hype and nonsense that some people call “marketing”, I’m often pretty skeptical, and sometimes downright curmudgeonly, about […]

Filed Under: Digital Marketing Tips

The Best Light Blog

Welcome to the blog area of my website, where I post articles and tips about digital marketing for small businesses.

Blog Posts by Category

  • Digital Marketing Tips (5)
  • Small Business Website Tips (7)

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About Best Light Communication

Best Light Communication logoMy name is Frank Herr, and Best Light is my freelance web design business. I love helping small businesses and not-for-profit organizations to craft and deliver their messages effectively and affordably. To reach me, call me toll-free at 1-855-653-9925, or use my Contact form. I look forward to hearing from you!

My blog articles, by category

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