This post is for: anyone interested in the technologies behind our Starter Website packages The trouble with pricing a web design is that it’s hard to predict the cost until the scope and requirements of the project are known. But often, start-ups and small businesses need to know what to budget for in advance, because […]
Digital marketing essentials for small businesses
This post is for: small business owners who aren’t sure where to start with their digital marketing options Since 1985, I’ve had the good fortune to be the one-person marketing/creative department for a number of small businesses and not-for-profit organizations. All of them needed to get their important messages out to their target audiences, and relied […]
Make your videos “look” more professional with better audio
This post is for: anyone filming their own videos for their website Lots of cameras and phones can now film high definition video, so you might decide to make your own videos for your company’s website or YouTube channel. That’s great, and you can get professional-looking results if you pay close attention to certain aspects […]
It’s worth learning how to access Google Analytics for your website
This post is for: small business owners who want to learn how to access Google Analytics to gain insights into the popularity and effectiveness of their websites. Most of Best Light’s customers aren’t interested in learning how to make and manage their own websites, which is why they hire us. For most small business owners, that makes sense – you’re far too busy […]
For interview-style videos, you want that great blurred background look
This post is for: small business owners who post interview-style videos online. Want your interview-style videos to look more professional? If so, have you ever analysed what makes close-ups of actors look so great on television and in movies? Of course, the amazing lighting and the thousands of dollars of state-of-the art filming equipment has a lot […]
Registering your domain name and hosting your website are two different things
This post is for: small business owners who are unclear about the difference between getting a domain name and getting hosting for a website. If you’re a small business owner, you need a website. To get one, you need to do the following: Buy your domain name. This is the “www.(yourcompany).com” address that you will advertise as the location of your website. […]
Don’t let technology hijack, dilute or upstage your message
This post is for: business owners who are making decisions about the content and the presentation of their websites. Websites are built and presented with technologies that continue to evolve. Every month, there are new tools, tricks, fads, and ways to present, adorn and animate a website’s contents. And that’s great. The web would be a boring place indeed […]
With WordPress, you can add and edit your website’s contents yourself
This post is for: business owners who are unfamiliar with WordPress, but considering it as a way to let them edit their own websites Sometimes clients ask us to build them a website that they can edit later themselves. In these cases, we often recommend WordPress, a very popular platform that gives you a web-based area […]
‘Help, I need a website!’ What you need to do to get your small business online
This post is for: solopreneurs, freelancers, consultants, owners of start-ups, and anyone else who needs a website and isn’t sure exactly what’s involved or where to start We received a question recently from a small business owner asking us to “describe at a high-level the steps needed to create a personal website, by breaking them down into ‘must do’, ‘can […]
3 ways to put non-actors and shy people at ease in front of the video camera
This post is for: businesses and organizations who want to make videos using their own people in front of the camera Because video is so popular on the web now, and such an effective way to get your message across, more and more business owners and company representatives are being called upon to speak in front […]
