About Me
I'm a freelancer located in Toronto, Canada but working remotely for customers anywhere.
I've been creating websites and marketing pieces for small businesses and not-for-profit organizations under the business name Best Light Communication since 1999. I strive to be a helpful and affordable creative resource for:
- Clean, well-organized, and mobile-friendly websites.
- Quick and reliable website updating & maintenance services.
- Effective, on-point content writing & editing.
- Solid, useful digital marketing services and advice.
Good for "non-techies"
Because I like to help and to explain things, my services are especially well suited for those business owners who are just starting out, and those who aren't necessarily technically-minded. This can include small business owners, senior entrepreneurs, solopreneurs, consultants, not-for-profit organizations, and others.
I understand limited budgets, and I don't ever take advantage of anyone's lack of technical knowledge to over-charge or to recommend anything that you don't really need.
My passion is helping small businesses like yours to succeed by taking full advantage of the web to get your messages out.
Your message, in the best light
In helping you to communicate, my focus is always on your message. Not technology, not design, not copywriting. All of which are important communication tools, but only to the extent that they serve - and do not distract from - your message.
I call my freelance business Best Light Communication because my job is to help you present yourself and your ideas to the world in the very best light.
Testimonials
Wonderful working experience with Frank and his team
Frank and his team distinguishes with others by taking time to understand why and what we need for our website. As a result, he was able to identify, recommend, and resolve business issues very early in the development cycle. It has minimized ‘last minute’ surprises and enabled a smooth technical implementation. He always conducts interactions with us patiently and very professionally.
We look forward to work with his team again on future expansion of our website.
Professional Under Pressure!
Thank you so much for delivering a quality product on an abbreviated timeline. (We still haven’t recovered on our end) I know there are a lot of little tweaks we need to do. You were wonderful to work with through all of it.
Thanks so much for getting us through our crisis. Our April retreats opened on time and our 2019 Schedule is now public because of you. Our website was ancient and we were vulnerable given that we added a registration management plug-in January of 2017. All of our registrations come through the site. As a small non-profit retreat center, we don’t exist if people cant register to come on retreat. We knew we wanted to work with you based on recommendations and our initial interview.
When our site started crashing as we loaded next years retreats I was worried we would be out of business until you got the new site up. I explained our dilemma, you took the information in stride and made it happen, seamlessly! No one would be the wiser. I was blown away by your customer service under duress.
You ‘get it’ and can articulate it
What business people want is to work with a marketing company to handle a bunch of things, and especially their key marketing pieces, to ensure that their marketing is achieving the best results possible. To do this is more than just delivering a few marketing pieces; it is in the degree to which you “get it” and can articulate it.
… you help us to get our message across in a way that speaks to what we do. The messaging is bang on. It reflects our brand in the way that we want it to, and better than we could do it ourselves. That’s hard to get because most marketing people just want to focus on making it look cool. In a business-to-business environment, that is much more important than slick marketing pieces with no substance.
A delight to work with
It has been a delight to work with Frank and his team over the last few years. Frank played lead role in helping us vision and design our new website. This was no small task given the complexity of our site and the many different communication needs we had to meet. I was grateful for Frank’s quick responses to our queries and edits over the initial building phase. Since launching the site, Frank has been available to help with minor tweaks and even provides us short video tutorials when we find ourselves stuck and confused on managing the backend. I recommend Frank without reservations.
Co-0peration
For us, working with Best Light was a joy. They came up with faster and better methods of reaching our goal, made invaluable creative suggestions AND were amenable to an excruciating schedule.
Are you a Best Light client? Care to leave feedback about our services?