I called it Best Light Communication because my job is to show you to the world in the very best light.
Welcome! My name is Frank Herr. I'm a freelancer located in Toronto, Canada but working remotely for customers anywhere. I've been working in marketing and communications since 1985, and freelancing under the business name Best Light Communication since 1999.
For many years, Best Light was a family business, but I'm working alone again now, so I've simplified this website to focus on the three things I love doing most: making websites, making videos, and writing.
My services are good for "non-techies"
Because I like to be helpful and to explain things, my services are especially well suited for people who aren't particularly technically-minded. This can include busy small business owners, seniors, self-employed people, freelancers, solopreneurs, consultants, managers of not-for-profit organizations, and others.
If you hire me, I will:
- respond quickly to your emails and requests,
- always explain what I'm doing for you, and
- recommend the most effective and affordable ways to achieve your communication goals.
- take advantage of your lack of technical knowledge to overcharge you,
- pretend that something is more complicated or time-consuming than it really is, or
- recommend anything that you don't really need.
My web design experience
I made my first website in 1996. You can still see it here. It's not beautiful, but it was informative! (And also responsive, long before that was a thing!) For its time, it was incredibly exciting for our little non-profit organization to be able to suddenly reach a global audience just with a bit of HTML.
Since then, for over 25 years now, I've designed and maintained websites for many companies and organizations. I've used a variety of web technologies over the years, and lately I've settled upon a specific set of favourite WordPress tools to let me build websites for my clients quickly and affordably.
My video experience
I started making videos with a digital camera back in 2002. This example was one of my first, shot with a low-resolution camcorder that nevertheless allowed us to train people around the world with the videos that we made.
Since then, I've shot and produced interview-style videos and how-to videos for quite a few companies and charities. As with web technologies, the video and audio gear that I've used has definitely evolved since I started, but the goal has always been the same: to use this great technology to communicate clearly and effectively. I still think it's amazing that small businesses and charities now have such easy access to such a powerful communication tool.
My writing experience
Writing and explaining have always been my strongest skills. I was the editor of my high school newspaper, I wrote about cell biology in university, and then for years I taught and explained a fairly complex exercise system to thousands of people in person, on TV, and through books, manuals and articles.
In the past 35+ years, I’ve done extensive copywriting and technical writing for a wide variety of companies and organizations, on a wide variety of topics. I've written content for brochures, websites, video scripts, user manuals, corporate profiles, product sheets, news releases, case studies, newsletters, blog posts, standard operating procedures, ads, mission statements, company slogans, direct mail campaigns, and even a promotional children’s book. You can read some examples here.
As anyone who does it for a living will tell you, writing isn't always easy, and it often requires multiple drafts and rounds of editing to get it right. But I still always find it incredibly satisfying to find the right words—to be able to explain or describe something clearly in writing.
You can find out more about my work history and experience on my LinkedIn profile.