My job is to show you to the world in the very best light.
Welcome! My name is Frank Herr. I'm a freelancer located in Toronto, Canada but working remotely for customers anywhere. I've been working in marketing and communications since 1985, and freelancing under the business name Best Light Communication since 1999.
I help small businesses and charitable organizations to communicate effectively. My services include website design, video production, content writing, and marketing consulting.
"Non-techies" are welcome!
I do most of my work for small business owners, seniors, self-employed people, freelancers, consultants, and executive directors and managers of not-for-profit organizations.
Because I want to be helpful and like to explain things, my services are especially appreciated by people who aren't particularly technically-minded. Just as you don't need to know how to build a car to drive one, you certainly don't need to know how to create a website or a video to benefit from having one. You just need to be able to trust that your designer is acting in your best interests.
If you hire me, I will:
- listen carefully to understand what you really want;
- respond quickly to all of your emails and requests;
- always explain what I'm doing for you and why; and
- recommend the most effective and affordable ways to achieve your communication goals.
And I won't:
- take advantage of your lack of technical knowledge to overcharge you;
- pretend that something is more complicated or time-consuming than it really is; or
- recommend anything that you don't really need.
My web design experience
I made my first website in 1996. You can actually still see an archived copy of it here. It's definitely not beautiful, but it was informative (and also surprisingly mobile-friendly, long before that was a thing)! It was incredibly exciting for our little non-profit organization to be able to suddenly reach a global audience with just some locally-created HTML.
Since then, for over 25 years now, I've designed and maintained websites for many companies and organizations. I've used a variety of web technologies over the years, and lately I've settled upon a specific set of favourite WordPress tools that let me build websites for my clients quickly and affordably.
My video experience
I started making videos with a digital camera back in 2002. This example was one of my first, shot with a low-resolution camcorder that recorded to miniDV tapes. Rudimentary by today's video gear standards, but we were thrilled. Suddenly, we could get our own top experts to train customers around the world with videos that we made ourselves.
Since then, I've shot and produced interview-style videos and how-to videos for quite a few companies and charities. As with web technologies, the video and audio gear that I've used has definitely evolved since I started. But the goal has always been the same: to use this great technology to communicate clearly and effectively. I still think it's amazing that small businesses and charities now have such easy access to such a powerful communication tool.
My writing experience
I've always been a writer and an explainer. I was the editor of my high school newspaper, and for many years after that, I taught and explained a fairly complex exercise system (tai chi) to thousands of people in person, on TV, and through books, manuals and articles.
In the past 35+ years, I’ve done extensive copywriting, copy editing, and technical writing for a wide variety of companies and organizations, on a wide variety of topics. I've written content for brochures, websites, video scripts, user manuals, corporate profiles, product sheets, news releases, case studies, newsletters, blog posts, standard operating procedures, ads, mission statements, company slogans, direct mail campaigns, and even a promotional children’s book.
As anyone who does it for a living will tell you, writing isn't always easy, and it often requires multiple drafts and rounds of editing to get it right. But I still always find it incredibly satisfying to find the right words—to be able to explain or describe something clearly in writing.
Examples of my web, video, and writing work are available upon request, and you can also find out more about my work history and experience on my LinkedIn profile.
Some kind words from clients
Please use the form below to contact me if you would like some communication help for your small business or charity.
Rest assured that I won't send you any spam, or share your contact information with anyone.