The websites that we build for our clients are simple, clean and easy to navigate. They are ‘content- focused’, meaning that everything about them serves your message.
For small businesses and non-profits, Best Light recommends having a website that is:
Here are some recent examples of our web design work:
Mobile Internet browsing isto overtake desktop Internet browsing some time this year (2014). In other words, pretty soon more than half of the people viewing your website may be doing so on a phone or a tablet rather than on a computer! If your site is designed only for computers, those mobile users will have to do extra work to zoom in and out on all of your pages just to be able to read their contents or use their menus.
The solution? Instead of making a separate, additional ‘mobile version’ of your website, which requires extra maintenance, you can have a single site that looks good on all devices by employing a technique known as "responsive web design".
A responsive website is one whose contents automatically rearrange themselves to fit any size of screen, whether it’s a small smart phone, a tablet, a computer or a television screen.
By providing your website visitors with a mobile-friendly viewing experience, you’ll keep them on your site longer, avoid frustrating them with a ‘computer-only’ layout, and have a distinct advantage over your competitors.
Examples of responsive sites that we've built
If you're on a computer, choose one of the thumbnails marked "RESPONSIVE" in the section above, and click the "Visit the site" button to see the actual site in action. Resize your browser window on any page of the site to see how the contents rearrange to fit the screen size.
If you're reading this page on your tablet or smart phone, just touch these links to see the examples:
If you’re reading this on a computer screen, you can see how responsive design works by simply resizing your browser window (). On a responsive website, as the viewing area decreases, the contents rearrange themselves to fit the screen, thereby maintaining legibility. The top menu also usually transforms into a more compact format that expands and collapses when touched.
Note that the layout is not identical on all screen sizes. Often, for example, it will go from multiple columns at desktop size down to a single column on smart phones.
More than anywhere else, your website is the place that your current customers will go to find up-to-date information about your business, and where potential new customers will go to assess your ability to provide what they need. Being able to get changes made to your website quickly allows you to keep it fresh and current as your company changes and grows.
You can contact us as frequently or infrequently as you need to – we won’t lock you into a contract if all you need is the occasional edit.
We track our time in 15-minute increments, so you can ask for even a minor spelling error correction without worrying that you’ll be charged for a minimum of one hour or more. No need to accumulate a long list of changes before it’s ‘worth your while’ to get them done!
If you need something changed on your website, all you need to do is send us an email. We’ll respond quickly to let you know how soon we can do it and how long it will take us. We’re able to respond to most requests within 24 hours, and to do the work within 48-72 hours. Or sooner, especially for quick edits.
We’ll send you an invoice at the end of each month that we’ve worked for you, so you don’t have to worry about how much of an ongoing tab you’re running.
Need help to keep your website updated?to let us know what your site needs, and how we can help you to keep it current and interesting to your visitors.
Best Light can also help you promote your site and your business once your website has been published.
An important part of having a website, one that’s often overlooked by many small businesses, is doing some basic search engine optimization (SEO) – that is, taking the steps to maximize the chances that when your target audience searches for you on Google (or other search engines), your website will be prominently listed among the top search results. It's a competitive and always-changing field with no real guarantees, but we've had remarkable search engine listing success for several of our small business clients by following some basic, common-sense SEO strategies.
And social media options are also worth exploring, as different ways for you to send out regular information to your audience. There’s real value in reaching out to your audience with occasional updates about your activities, products, services and ideas. You can do so using email newsletters, Twitter, Facebook, LinkedIn, YouTube, webinars, and/or many other online options.
It’s easy to get overwhelmed by all of the choices available with respect to social media marketing. We can help you by explaining the options and advising you on the most effective – and cost-effective – strategies for your type of business.