It’s worth learning how to access Google Analytics for your website

This post is for: small business owners who want to learn how to access Google Analytics to gain insights into the popularity and effectiveness of their websites.

Most of Best Light’s customers aren’t interested in learning how to make and manage their own websites, which is why they hire us. For most small business owners, that makes sense – you’re far too busy running your business and staying on top of changes in your own industry to start trying to do the same for the world of web design. And some of it gets a bit geeky, so unless you particularly enjoy knowing what media queries and favicons and Sass mixins are, you’re better off entrusting the designing and maintaining of your website to someone who actually does enjoy it!

google-analytics-logoBut there’s one aspect, related to monitoring your website, that every small business owner should try to become at least a bit familiar with, because it sheds so much light on how many people your website is reaching. Continue reading

Registering your domain name and hosting your website are two different things

This post is for: small business owners who are unclear about the difference between getting a domain name and getting hosting for a website.

If you’re a small business owner, you need a website. To get one, you need to do the following:

  1. Buy your domain name.  This is the “www.(yourcompany).com” address that you will  advertise as the location of your website.
  2. Buy hosting for your site. This is the place on the Internet where your website will reside, and where everyone will be able to find it.
  3. Build your website, or get someone to build it for you.

Continue reading

Don’t let technology hijack, dilute or upstage your message

This post is for: business owners who are making decisions about the content and the presentation of their websites.

Websites are built and presented with technologies that continue to evolve. Every month, there are new tools, tricks, fads, and ways to present, adorn and animate a website’s contents. And that’s great. The web would be a boring place indeed if every site looked the same, like different entries in the same dry encyclopedia.

The problem, though, is that websites that use the newest web design fads and techniques sometimes suffer from the “because we can” syndrome. Which, for most small business owners, is precisely the wrong answer to the crucial question, “Why exactly are we using this new tool / method / trick?” Continue reading

With WordPress, you can add and edit your website’s contents yourself

This post is for: business owners who are unfamiliar with WordPress, but considering it as a way to let them edit their own websites

Sometimes clients ask us to build them a website that they can edit later themselves. In these cases, we often recommend WordPress, a very popular platform that gives you a web-based area (a “dashboard”) where you can log in and add your own text, images, links and documents to your website without needing to know much about web design or HTML. Continue reading

‘Help, I need a website!’ What you need to do to get your small business online

This post is for: solopreneurs, freelancers, consultants, owners of start-ups, and anyone else who needs a website and isn’t sure exactly what’s involved or where to start

We received a question recently from a small business owner asking us to “describe at a high-level the steps needed to create a personal website, by breaking them down into ‘must do’, ‘can do’ and ‘might do’ from the customer’s perspective.”  Here’s what we normally tell clients who say they need a new website: Continue reading

Your website needs to be mobile-friendly

This post is for: business owners who don’t use smart phones to view websites, and anyone who’s unfamiliar with “responsive web design”

It wasn’t until I got my own smart phone that I finally understood why every small business really needs a mobile-friendly website. It’s because they’re called phones, but they’re really pocket computers, and millions of people are using them every day to browse the web. Continue reading