This post is for: small business owners who post interview-style videos online.
Want your interview-style videos to look more professional? If so, have you ever analysed what makes close-ups of actors look so great on television and in movies?
Of course, the amazing lighting and the thousands of dollars of state-of-the art filming equipment has a lot to do with it. But have a look around the actor: more often than not, everything in the background is out of focus. As TV and movie watchers, we’re so used to that look that we don’t really even notice it most of the time. But putting the subject in sharp focus and everything around him or her out of focus makes the subject look more important, doesn’t it? It focuses the viewer’s attention, and to a certain extent it simulates natural vision, because our eyes tend to convey very detailed visual information to us about what we’re looking at directly, and less precise information about the things around it that are in our peripheral vision. Continue reading