Once you have a web site that you're proud of, you need to make sure that your audience can find it with any of the popular Internet search engines. These days, there are two main ways to improve your visibility on search engines: first, you can optimize your pages for better ranking in the free listings, and second, you can pay for additional "sponsored" search engine listings.

Approach #1: Search Engine Optimization

"Search engine optimization" ("SEO") refers to all the practices and procedures available to businesses who wish to improve their ranking on search engines, when people search for certain key words and phrases. It's a bit of a jungle out there, with many confusing components, rules and tricks that sometimes seem to be equal parts science and voodoo. There are also lots of people promising - actually, guaranteeing - results that can't always be guaranteed.

We can help you make sense of it all. We'll help you set search engine goals that are realistic and reachable, recommend solutions that fit your budget, and help you to understand your options and find a SEO solution that works for you.

Approach #2: Paid Search Engine Listings

If you also have a budget for additional online advertising, you may wish to consider paying for a "sponsored" listing on Google, Yahoo, or another search engine. By all accounts, this is one of the hottest forms of targeted advertising today, giving a much higher return on investment than traditional advertising because you pay only when someone searches for, and then clicks on, one of your key words. In other words, your prospects are being qualified before they enter your web site, and are already motivated to find out what you offer.

Best Light can help you to shape your sponsored ad campaign, choosing and pricing the best key words and phrases for your business, staying within your desired budget, advising you on the best venues for your audience and your budget, and tracking the number of resulting visits to key pages on your web site.

Whether you're interested in free or paid search engine listings, contact us to inquire further about our web site marketing services. We'll be happy to discuss your goals and options with you.